Customer Segmentation with K-Means: From Theory to Practice

# Customer Segmentation with K-Means Clustering Customer segmentation is one of the most valuable applications of machine learning in business. In this guide, we'll explore how to use K-Means clustering to identify distinct customer groups and optimize marketing strategies. ## Why Customer Segmentation Matters Customer segmentation allows businesses to: - Personalize marketing campaigns - Improve customer retention - Optimize product offerings - Increase revenue per customer ## Understanding K-Means Clustering K-Means is an unsupervised learning algorithm that groups similar data points together... [Content continues with detailed implementation, code examples, and business insights]